The History

“La Terra è Viva” A continuous dialogue.

"The only motive of all the ideas I shall try to explain is my unlimited respect for Nature, in all of its forms, in all of its manifestations, in all of its mysteries, in all of its miracles that we are discovering little by little and that we shall never desist from admiring".

La Terra è Viva - Mario Incisa della Rocchetta
Vision and Mission

Preserve and Develop

The passion that feeds Tenuta San Guido has grown under the guidance of a lucky star which encompasses centuries of history. Tradition and culture are the roots of our brand.
A Recognised Commitment

An ecosystem founded on the balance between man and nature

Tenuta San Guido is the result of a very long tradition and of an ethical message handed down from generation to generation. Over the years, the dedication and commitment to the company's activities have led to many successes: Sassicaia, in the wine sector, the Razza Dormello Olgiata, in the breeding of thoroughbred horses and the Rifugio Faunistico Padule di Bolgheri, for the protection of nature and wildlife.

A precious quality

“THE BOUQUET I HAVE BEEN SEARCHING FOR” Mario Incisa della Rocchetta

The Marchesi Incisa della Rocchetta are among the protagonists of Italian history, from the early middle ages to the dawn of the Baroque ages and beyond. Mario Incisa della Rocchetta was born in Rome in 1889, from a Piedmontese family. While studying agriculture in Pisa, he immediately developed a strong inclination for agronomy, dreaming already in the 1920s of finding perfection in agriculture and respect for the earth. He moved to Maremma in the early 1940’s, after marrying Clarice della Gheradesca in 1930, a descendent of one of the oldest families in Tuscany, the family of Count Ugolino, mentioned by Dante in The Divine Comedy. The Marchese immediately realised that this was going to be one of the most extraordinary biotypes in Mediterranean Europe and began experimenting with some French grape varieties. He concluded that cabernet “has the bouquet I have been searching for”, despite being so distant from the Tuscan and Piedmontese traditions of Sangiovese and Nebbiolo respectively. Thus, thanks to the first grafts received from the Dukes Salviati of Migliarino (close to Pisa) in the early 1940’s and he planted the first Cabernet Sauvignon vineyard in the hills that gently slopes down from the fortress of Castiglioncello to the sea. In fact, we know that in addition to Cabernet (Sauvignon and Franc), the grape variety used in the first planting was diverse and ranged from Canaiolo to Ciliegiolo to white grapes. The mass selection, orientated towards the exclusive use of Cabernet Sauvignon, happened more recently, between the years of 1960 and 1968.

Castiglioncello di Bolgheri


Mario sensed an extraordinary similarity between his soil in Bolgheri and the Graves region of Bordeaux, due to its mainly gravelly and pebbly composition, mixed with clay, which is very favourable for the production of great red wines. From 1945 to 1967, Sassicaia remained a strictly private product, reserved exclusively for family and friends. The 1968 vintage was the first to appear on the market.

Luigi Veronelli was the first to realise the greatness of this wine:

“Well dressed and brilliant, a dense and demure bouquet, of an uncommon sullen elegance …with a consistent backbone in a well-structured fabric.”

(Luigi Veronelli, Panorama, 1974)

An ethical message handed down from the family.


Nicolò Incisa finished school at the Rosey College in Rolle in 1955, and then graduated in Economics from the University of Geneva. He later joined his father Mario in managing the family estate, translating his ethical message with an entrepreneurial eye, aiming at promoting the excellence of the territory.

Sustainability of environment and thinking


The far-sightedness of Nicolò Incisa, today the Honorary president of Tenuta, has led the company to become a modern enterprise that combines family tradition with the expertise of independent and competent managers. This way, the company keeps evolving and the values of Tenuta San Guido and its heritage is handed down to the new generations.

The Third Generation


The third generation of the family as wine producers is now represented by five cousins, whose responsibility is to preserve the culture of the company, exalting and increasing its values. Priscilla, daughter of Nicolò Incisa, has the responsibility of representing and telling, as responsible for external relations, the indissoluble bond between the company and the family, a team with heterogeneous skills and passions, grown within and outside the boundaries of the estate, maintaining a strong bond with the territory.

“Tenuta San Guido for me is a cultural and natural heritage, to be preserved and handed down to future generations. Here it feels like time has never passed but nothing is still, everything is alive”

Priscilla Incisa

The poetry of places

That part of Tuscany where good wine is produced.

The ancient and splendid land that Clarice della Gherardesca inherited is a Mediterranean park stretching between the hill of the remote fortress of Castiglioncello and the coast of dunes and marshes. A 2,500 hectare property in the heart of Maremma, stretches over 13 kilometres from the hill to the sea and along the famous cypress avenue.

A corridor between the sea and the hills


A feeling of peace accompanies us as we walk through Tenuta San Guido in all its dimensions. From the sandbanks created by the sea breeze, through to the holm oaks and ash trees that shade the marshland to the cypress avenue. The cypresses that run through olive groves, cultivated fields, and horse tracks, lead to the gateway of Bolgheri and, when you turn right, steep and narrow roads bring you to Castiglioncello di Bolgheri, the cradle of Sassicaia, immersed in a vast Mediterranean forest.


Soil and climate conditions.

The soil, partially clayey, located at an altitude between 60 and 400 metres above sea level, with a west/south-west exposure, show different and composite morphological characteristics, with a strong presence of limestone in areas rich in alberese, gabbro and stone.

The climate has its own peculiarities: the embrace of hills stretching from Bibbona to Castagneto protects the vineyards and olive groves from north-easterly winds, while in summer, this corridor is cooled by sea breezes. The energy and light from the sun are reflected into the sea, irradiating the hills. Which holds back the sea breeze and generates refreshing moisture. These dense, unspoiled woods are an exceptional natural setting. This microclimate characterises Tenuta San Guido.


“Our commitment to the family business and our attachment to the land is our true strength. Equally important are the dedication, skills and vision of the people we work with "

Nicolò Incisa della Rocchetta, Honorary President of Tenuta San Guido

Nicolò Incisa della Rocchetta was born in Rome in 1936 where he lived until 1942, when he moved to Bolgheri. In 1948 he began his studies in Switzerland at the school of Le Rosey, on the shores of Lake Geneva. In 1955 he graduated from the University of Geneva with a Bachelor of Science in Economics. Back in Italy, he supported his father Mario Incisa in managing the family estate; he inherited his principles and put them into practice in the concrete, day-to-day work. Over the years, Nicolò built the company we know today, which sees the strategic vision and technical expertise of specialized managers alongside the family. Nicolò Incisa is today the Honorary President of Tenuta San Guido

An entrepreneurial vision


Managing and accompanying a family business with an ancient tradition and a valuable brand means considering its future, tens of years from Today, and not stopping to foresee just tomorrow or the day after tomorrow.
It is an exercise that implies strategy and vision, listening and working, in an uninterrupted dialogue with the old and new generations.

The future built on experience

Alessandro Berlingieri

"Our aspiration for Tenuta San Guido is to set an example through an ethical way of thinking, which is not theorised by words, but through doing one’s job well. We are committed to ensuring that the relationship between man and nature, the foundation and the doctrine of our work are translated into our entrepreneurial mindset."

Alessandro Berlingieri, CEO of Tenuta San Guido.

Alessandro Berlingieri was born in 1968 in Milan and grew up in Venice where his family resides. After his studies at the classical lyceum, he attended the Cà Foscari University of Venice, graduating in Business Administration. After several years of experience as a manager in various Italian and European companies, specializing in the management of family enterprises, in 2009 Alessandro began to manage his own family estate together with his father. The experience strengthened his passion for nature, agriculture and horses. In 2017, in light of the long-standing friendship between the Berlingieri and Incisa della Rocchetta families, Marquis Nicolò Incisa della Rocchetta invited Alessandro to join the board of directors of Tenuta San Guido. Since 2018, he has been its CEO.

The Quality of the product is a priority

Carlo Paoli

"Every day we observe the evolution of the land and its produce and draw on our memories to find new solutions that give them greater value. The teachings of our mentors and the experience which we have acquired over many years guide our daily actions, in a process of business growth that focuses first and foremost on the quality of the product and the care of the land from which it originates. We welcome meeting the expectations of those who appreciate our work in order to improve. This is our duty and our challenge."

Carlo Paoli, Tenuta San Guido's General Manager and Production Manager.

Carlo Paoli was born in Livorno in 1964 from a family of Genoese origin. He obtained his early education in a boarding school in Perugia; he then graduated in Pistoia as an agricultural expert and later specialized as an agricultural technician with a focus on oenology. During his studies, he also worked in the agronomic field. In 1984 Carlo was involved by the Region of Tuscany in agricultural development, as a technician and business consultant. In 1992 he held the position of director of Confagricoltura and specialized in food technologies. Meanwhile, as a freelancer, he carried out consultancy activities for various Tuscan companies, some in the Bolgheri area, in 2000 he took over the general management of a local winery. Since 2009 he has been general manager of Tenuta San Guido where he supervises both the oenological and administrative management.

Art and crafts: the craftsmanship that becomes art in the exercise of the profession

Rural craftsmanship is the hallmark of a company that thinks like a family. At Tenuta San Guido, it is tastes rather than trends, human inclinations rather than rules dedicated by others that set the standard. When meticulousness and attention to detail are more important than the finished work, craftsmanship becomes so exclusive that it nears art.

Many men and women with different professional backgrounds work at Tenuta San Guido, embracing the ethical conduct of the company and passing it on in the exercising of their own expertise.